Founded by someone who's done the work
Be Seen Agency was founded by Matei Nicolae-Onea, an SEO strategist with 13+ years of experience working inside some of the most competitive digital markets in the US and Europe. His background spans high-growth home services marketplaces like LawnStarter and Lawn Love, the personal finance space with WalletHub, and global communications with Rebtel — as well as health, e-commerce, and media brands across the EU.
These aren't logos collected for a pitch deck. They're categories where organic traffic is hard-won, margins matter, and strategy has to hold at scale.
We help brands stay visible in a world where search looks nothing like it did five years ago.
Be Seen Agency was built by SEOs who got tired of watching good products and great content disappear from results — not because it was poorly made, but because it was structured for a different era. As search shifted from keyword matching to semantic understanding, from ten blue links to AI-generated answers and conversational interfaces, most brands didn't move with it. We built Be Seen to change that.
What we do
Our work sits at the intersection of technical SEO, content strategy, and AI search optimization. We work with e-commerce brands and marketplaces to make their products and pages visible, trustworthy, and recommendable — not just to Google, but to the AI engines, shopping agents, and LLM-powered interfaces that are increasingly where decisions get made.
We don't sell vague digital strategy. We solve specific, measurable problems:
- —Traffic that dropped after an AI Overview rollout
- —A product catalog that AI agents can't interpret
- —A market you're entering that needs content that actually converts
What separates us
We've been inside large platforms during the transition
Not advising from the outside, but doing the actual work when search changed.
We can help you measure what others ignore
Like LLM crawl behaviour in server logs — tracking which AI engines index your content and how often, before most teams even knew to look.
We operate at scale
CMS migrations with zero ranking loss, traffic strategies that held when competitors dropped.
We work across markets
US and European clients in home services, fintech, health, and e-commerce — where organic isn't a nice-to-have, it's the business.