Services
Most SEO engagements end with a document. A long one, full of findings, scores, and recommendations. Most of which sit unactioned because there's no one to own the sequencing, no one pushing back when the dev team bumps it down the sprint, and no one accountable when the traffic number doesn't move.
Every service here is built around implementation, not just advice. We stay close to the work.
Organic Growth Strategy
An ongoing engagement where we own the SEO direction: deciding what to fix, in what order, and why. We stay close enough to the business to adjust when priorities shift. This isn't a one-time handoff.
- —Technical and on-page audit, prioritized by impact rather than exhaustiveness
- —Keyword and market opportunity mapping
- —Quarterly roadmap with clear ownership and sequencing
- —Ongoing support for implementation, not just the spec
- —Reporting tied to business outcomes, not vanity metrics
Available as a retainer or project-based engagement.
Ready to be seen?AI Search Visibility
Google is no longer the only place search happens. ChatGPT, Perplexity, Claude, and AI-powered shopping agents are actively crawling, reading, and citing content. The signals they respond to are different from traditional SEO.
- —LLM crawl visibility audit: which AI engines are accessing your content and what they're reading
- —Content structuring for AI citation, so your pages become the source AI answers pull from
- —Product catalog readability for AI shopping agents
- —Schema and structured data strategy aligned to both Google and LLM interpretation
- —AI Overview impact analysis: diagnosing and recovering from traffic drops caused by generative search results
Available as a standalone project or as part of an ongoing strategy engagement.
Ready to be seen?Content & CMS Systems
Content at scale breaks without the right infrastructure underneath it. Page templates that create duplicate issues, CMS setups that make metadata management painful, URL structures that cause more problems than they solve during a migration. These aren't content problems, they're systems problems.
- —Information architecture and URL structure design
- —CMS migration strategy, redirect mapping, and pre/post-migration audits
- —Page template design for programmatic or location-based content at scale
- —Internal linking architecture
- —Crawl budget optimization and technical health frameworks
Typically project-based, with optional ongoing support during implementation.
Ready to be seen?Editorial Systems & Content Guidance
The problem with outsourcing content is usually not the writers. It's the absence of a system. No brief templates, no tone guidelines, no quality bar, no process for getting from keyword to published page without everything passing through one person's inbox.
- —Editorial framework design: content types, brief templates, quality standards, and review process
- —Writer hiring criteria and onboarding structure
- —Team training: SEO fundamentals, brand voice, and brief interpretation
- —AI-assisted content guidelines: where and how to use AI tools without degrading quality
- —Publishing workflow and quality control checkpoints
We design the system and train your team to run it. Once it's working, you don't need us in the loop for every piece.
Ready to be seen?Digital PR & Study-Led Link Building
In competitive markets, the sites that earn the most authoritative links tend to share one thing: they produce original data that journalists and publishers can't get anywhere else. Not guest posts, not outreach blasts. Research that earns coverage because it's genuinely useful.
- —Study and research concept development: identifying data angles with genuine media appeal
- —Data sourcing, analysis, and story framing
- —Content production: long-form research pieces built to be cited, not just read
- —Outreach strategy and media targeting
- —Ongoing content calendar to build a library of linkable assets over time
Available as a standalone project or as part of a broader content and SEO strategy.
Ready to be seen?SEO Audit
If something is off with your organic traffic and you're not sure where to look, an audit is the right starting point. Not a 200-point checklist — a focused diagnostic that tells you what's actually hurting performance and what to do about it first.
- —Technical health — crawlability, indexation, page speed, Core Web Vitals, redirect chains, duplicate content, and structural issues that prevent search engines from properly accessing your pages
- —Content quality — thin pages, keyword cannibalization, pages that rank for the wrong queries, gaps in topical coverage, and content that's well-written but structured in a way that search engines can't make sense of
- —Visibility and rankings — where you stand today, which pages are underperforming relative to their potential, and where competitors are picking up traffic you should be getting
- —Crawl and indexation — how search engines are actually moving through your site, what's being crawled but not indexed, what's being indexed but shouldn't be, and where crawl budget is being wasted
One-time project. Can feed into an ongoing strategy engagement if needed.
Ready to be seen?Not sure where to start? Tell us what's broken and we'll take it from there.