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The Marketing Analytics Brain, Part 4: AI Search, Human Judgment, and What This Tool Is Actually For
M.N. · 10 min read · 09/06/2026
AI assistants became a measurable source of web traffic in 2024 and their behavior is visible in server logs. Part 4 covers how to track it, attribute it, and why the tool should always keep a human in the loop.
The Marketing Analytics Brain, Part 3: Paid and Organic Intelligence in One View
M.N. · 6 min read · 03/06/2026
Paid and organic search are usually managed by different people with different tools. The gaps that creates are predictable — and fixable. Part 3 covers how to treat them as a single system.
The Marketing Analytics Brain, Part 2: Smarter Editorial Decisions with Data
M.N. · 8 min read · 20/05/2026
Every post in a large content library could theoretically be refreshed. The question is which ones, and in what order. Part 2 covers how to score editorial work, spot content opportunities, and run title tests at scale.
The Marketing Analytics Brain, Part 1: Getting the Data to Trust Itself
M.N. · 7 min read · 06/05/2026
Most marketing teams work with data spread across half a dozen disconnected tools. This is the first in a four-part series describing an analytics system built to replace scattered dashboards with one designed around decisions.